If this data has you worried that you're publishing videos on the wrong platforms, take a breath. While this doesn't necessarily mean you need to shift your whole strategy to TikTok, it does show that the platform could continue to have a promising future for content marketers. While it's not surprising that YouTube or Facebook, some of the world's biggest online platforms, are the preferred video viewing sites, only 8% of respondents said they primarily watch videos on Instagram - one of the pioneers of Stories and live video.Īnother surprising find was that 20% of respondents - or 1 in 5 people - primarily use TikTok ( the youngest social network on the list) for video viewing. When I asked consumers "On which social media platform do you most commonly watch videos?", 35% of respondents said YouTube. But if you think that everyone's primarily watching video on these platforms, you might be surprised by what our poll found.
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In recent years, Gen-Z-targeting platforms like TikTok and Instagram have been on the rise. Where are Consumers Watching Social Media Videos? To help you figure out where to publish your video content - and which types of videos to post - we surveyed 300+ consumers to find out where they most commonly watch videos on social media.īelow, we'll reveal the results and a few expert tips for building the best social media video-sharing strategy for 2021 - including one from an expert at Wistia.
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To ensure that your videos are seen and spread quality brand awareness, you'll need to ensure you're making the right videos for the right audiences on the right platforms. While creating great social media videos for your company can be an incredibly effective marketing tactic, each social media content strategy shouldn't be a one-size-fits-all approach. With data like that - and all the growing social media video platforms out there - it's become obvious that social media marketing and video content go hand in hand. as TikTok users continue to watch more video content than on YouTube.Īdditionally, HubSpot's 2021 State of Marketing Report reveals that video is the top content marketing strategy used by brands while social media is ranked as the top marketing channel. In UK countries, the difference is even more drastic than in the U.S.
What video format is best for facebook uploads android#
The only constraint on size is the amount of free storage space you have in your cloud account.As of June 2021, TikTok users on Android devices now spend more time each month watching content than YouTube users (also on Android devices).
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In terms of restrictions, almost all file types are supported. The process is similar on other cloud providers. To set up folder sharing options in Google Drive, right-click on the folder's name and go to either Share (for email sharing) or Get Shareable Link. That way, whatever videos you add to the specific folder will automatically inherit the correct sharing options. However, instead of sharing videos on a case-by-case basis, if you want to share lots of content with your family (for example, Christmas videos or wedding videos), it might make more sense to set up the sharing at the folder level. The big three names in the industry are Google Drive, OneDrive, and Dropbox, but there are lots of smaller services out there as well.Īlmost all cloud providers let you share your files-including videos-with other users, either via email or by using a shareable link. A third popular way to share video online privately is to use a cloud storage provider.